Paul Ogburn’s retail strategy work for Amgueddfa Cymru – National Museum Wales has been a strong and constructive partnership. Paul’s excellent people skills and attention to detail has delivered a well-researched analysis of our retail position across all seven museums in such a collaborative way that teams have also benefitted from his considerable knowledge and experience along the way. We’ve also all thoroughly enjoyed his company. His practical and realistic recommendations are fully grounded within the context of our organisation, external environment and market sector, meaning that we’ve been able to activate and implement immediately. Paul grasps what’s needed quickly, immerses himself in the client’s world to have full understanding and makes comprehensive pragmatic recommendations based on a wealth of knowledge and experience. His exceptional people skills has made him feel like part of our team. We’ve loved working with Paul Ogburn Consultancy ltd and would highly recommend.